NACK Apparel ("NACK," "we," "us," or "our"), a subsidiary of Luto Tailo Group and Nigeria's premier casual fashion brand, recognizes the fundamental right to privacy enshrined in Section 37 of Nigeria's Constitution and operates in full compliance with the Nigerian Data Protection Act 2023 (NDPA), Nigerian Data Protection Regulation 2019 (NDPR), and related frameworks.  This policy governs our processing of personal data across all channels, including our e-commerce platform (nackapparel.com), physical stores, customer service interactions, and marketing activities.

Our Commitment to Your Privacy

We never sell, rent, or trade your personal information to third parties for marketing purposes without your explicit consent. Your data is used solely to enhance your experience with our brand, from tailoring designs like our Agbalumo Capsule collection to ensuring secure deliveries across Nigeria and beyond.

Information We Collect

We collect basic details to serve you better:

• Contact & Order Details: Your name, email, phone number, and shipping address when you place an order.
• Payment Information: Securely processed via trusted partners like Flutterwave and Paystack. Card details are encrypted and never stored on our servers.
• Preferences: Sizing, style choices, and wishlist items to personalize your shopping experience.
• Website Analytics: Anonymous data on site visits and browsing patterns via tools like Google Analytics.

How We Use Your Information

Your data helps us:

1. Fulfill Orders: Process payments, arrange shipping, and handle returns.
2. Improve Services: Analyze trends to refine our designs and website functionality.
3. Communicate: Send order updates and (with your consent) occasional news about new collections or events like the NACK Tribe Fest. You can unsubscribe anytime.
4. Prevent Fraud: Verify identities through secure checks with authorized agencies.

Data Sharing Practices

We collaborate with trusted partners under strict confidentiality agreements:

• Delivery Partners: DHL Nigeria receives your address for shipment tracking.
• Payment Processors: Paystack and Flutterwave handle transactions securely.
• Marketing Tools: Mailchimp manages email campaigns if you opt in.
  We only share data when legally required, such as during regulatory audits by Nigerian authorities.

Your Rights & Choices

Under Nigerian law, you can:

• Access your personal data via your account dashboard.
• Update preferences or correct inaccuracies.
• Request Deletion of non-essential data (excluding transaction records required by law).
• Opt Out of marketing emails via unsubscribe links.

Security Measures

We implement industry-standard safeguards:

• Encryption: All sensitive data is protected during transmission and storage.
• Regular Audits: Annual security checks by certified Nigerian firms.
• Staff Training: Mandatory NDPR compliance programs for our team.

Third-Party Links

Our website may link to external sites (e.g., social media). These platforms have independent privacy policies, and we don’t control their practices. Review their policies before sharing data.

Policy Updates

We may revise this policy to reflect legal changes or improved services. The latest version will always be posted here, with the effective date noted at the bottom.

Legal Disclosures

We disclose data when legally mandated, such as to the National Information Technology Development Agency (NITDA) during regulatory audits or to judicial authorities investigating counterfeit product cases

Version Control

Last Updated: February 2025